Consumer Brand Portfolio2019 — 2026

SHREE
ARGEKAR

Scroll ↓ Five chapters of work
01 — B9 Beverages · Alcoholic Beverage

BIRA 91

Make Play with Flavors — a flavour-ring system, shelf to stadium.

IPA flavour ringIndian Pale Ale
Boom flavour ringBoom Super Strong
Blonde flavour ringBlonde Lager
White flavour ringWhite
Gold flavour ringGold
Light flavour ringLight
Bira 91 IPA bottle
Bira 91 Boom bottle
Bira 91 Blonde bottle
Bira 91 White bottle
Bira 91 Gold bottle
Bira 91 Light bottle
Rainbow ring applied brand-wide
Bira 91 carton system one
Bira 91 carton system two
Bira 91 Stout can
Bira 91 Stout can, alternate
Bira 91 IPA can
Bira 91 White can
Bira 91 White can, alternate
Bira 91 White can, detail
02 — House of Bira 91 · Alcoholic Beverage

GRIZLY

Hard Seltzer Ale — a mixologist bear, silver & gold by ABV.

BrandingPackaging DesignWebsite
Grizly bear mascot
4.5% ABV — SilverGrizly 4.5% silver system
7.5% ABV — GoldGrizly 7.5% gold system
Grizly can lineup
Grizly lifestyle
Grizly detail
Grizly can detail
Grizly material
Grizly packaging square
Grizly can render
Grizly can render two
Grizly material palette
Grizly POS
Grizly collateral
Grizly collateral two
Grizly social system
Grizly social
Grizly social detail
03 — Fratelli Vineyards · Alcoholic Beverage

FRATELLI

Master Selection — the Hariyal, terroir rendered on the label.

BrandingLabel Design
Fratelli vineyard, Akluj
Fratelli MS Hariyal label
Fratelli MS bottle range
Fratelli MS bottle detail
Fratelli MS packaging detail
04 — Jaywalking · Fashion / Streetwear

JAYWALKING

Graphic T-Shirts — the core product line, Mumbai streetwear, 2019 to present.

Product DesignGraphic DesignApparel
Tiger Full Sleeve T-Shirt, campaign shot
Tattoo Panther T-Shirt, black
Tattoo Panther T-Shirt, white
Skull Crow T-Shirt, timberwood
Robot Full Sleeve T-Shirt, campaign shot
Crayon T-Shirt, white
Washed Grey T-Shirt
Money Full Sleeve T-Shirt, campaign shot
Don't Talk Back T-Shirt
Cat 2.0 T-Shirt, brown
05 — Bas Paani · Beverage / D2C

BAS PAANI

Thirst in a can — alkaline water, the directness of a beverage.

BrandPackagingE-commerce
Bas Paani brand mark
Bas Paani can packaging
Bas Paani product photography
Bas Paani can in hand
Bas Paani campaign post — building a canned water brand
Bas Paani campaign post — building a canned water brand
Bas Paani campaign post — building a canned water brand
Bas Paani campaign post — building a canned water brand
Bas Paani campaign post — building a canned water brand
Bas Paani campaign post — there's a lot of history between us
Bas Paani campaign post — there's a lot of history between us
Bas Paani campaign post — there's a lot of history between us
Bas Paani campaign post — there's a lot of history between us
Bas Paani campaign post — there's a lot of history between us
Bas Paani campaign post — UNBOXED feature
Available for the right problem.

LET'S
MAKE PLAY.

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