Consumer Brand Portfolio2019 — 2026
SHREE
ARGEKAR
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Five chapters of work
01 — B9 Beverages · Alcoholic Beverage
BIRA 91
Make Play with Flavors — a flavour-ring system, shelf to stadium.
Indian Pale Ale
Boom Super Strong
Blonde Lager
White
Gold
Light














02 — House of Bira 91 · Alcoholic Beverage
GRIZLY
Hard Seltzer Ale — a mixologist bear, silver & gold by ABV.
BrandingPackaging DesignWebsite


















03 — Fratelli Vineyards · Alcoholic Beverage
FRATELLI
Master Selection — the Hariyal, terroir rendered on the label.
BrandingLabel Design





04 — Jaywalking · Fashion / Streetwear
JAYWALKING
Graphic T-Shirts — the core product line, Mumbai streetwear, 2019 to present.
Product DesignGraphic DesignApparel










05 — Bas Paani · Beverage / D2C
BAS PAANI
Thirst in a can — alkaline water, the directness of a beverage.
BrandPackagingE-commerce















LET'S
MAKE PLAY.
© 2026 Shree Argekar — Consumer Brand Portfolio
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